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Growing Up in a Visual World
For today’s teens and young adults, image is everything—particularly when it comes to how they communicate. Take it from Aria, a 22-year-old from Canada: “People don’t really want to read through text...
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Sharing the Action of Summer
Despite its reputation for relaxation, summer has a funny way of making us do things. In fact, looking at how people in 21 countries celebrate the season, we found that summer might actually be the...
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The Mobile Lives of Millennials in Latin America
Millennials in Mexico, Colombia and Argentina are making it a priority to stay connected. Whether that means toggling between devices or checking Facebook first thing in the morning and last thing at...
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Resonate at Ramadan
Ramadan is a time to connect with friends, family and faith. It is a moment of oneness as people around the world fast, feast, reflect, shop and celebrate together. And from Malaysia to Morocco, mobile...
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Moments That Matter: Losing Your Phone, Finding Your Friends
Many of us consider our mobile phone to be our lifeline to the world. Home to essential apps, appointments, messages, music, names, numbers and notes, our mobile devices connect us to the people and...
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Storytelling Sells: Creating a Digital Marketing Narrative to Drive Action
When it comes to digital campaigns, advertisers tend to lead with “Buy Now” messaging. But is the traditional direct-response approach the most effective way to reach people on digital? Not...
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Raising the Bar: The New Millennial CPG Shopper
From leaving the nest to getting that first job, finding “the one” or having a baby, no generation is moving as swiftly through critical life stages as Millennials. Each life-defining milestone...
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A Modern Welcome for the Year of the Monkey
When Lunar New Year arrives, homes fill with the smells of holiday meals and the sounds of people reuniting. Children receive their red money envelopes, and the whole family shares symbolic food and...
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Unveiling the Beauty Secrets of the Modern Asian Woman
For 1 in 4 Asian women, a typical morning routine involves the daily application of 16 beauty products to their face that average a total product cost of US$229. Interested in what drives this and...
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How to Reach People During Back-to-School Season
From July through September, parents and children alike buzz with that one-of-a-kind Back-to-School energy. It’s a time of joy and stress—a time to make a lot of decisions. And with nearly half of...
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